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  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

Welcome to Total Graphics Management

Located in Houston, we are here to help you with your next printing project!

To place an order or get help with a new project, enter our online Customer Service Center. To download useful software and find helpful information, search our Resources & Support area. To learn more about us, browse through our Company Information section.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Enjoy your visit!

Take your project to the next level.

From business cards to banners, we're your single source provider for all printed material.

How to Use Marketing to Dominate Your Industry

Marketing is a battle of minds.

What we mean is that marketing happens in your customer’s heads. If you can influence how people perceive your company and your brand in order to sell more effectively, you’ve succeeded as a marketer.

But it’s not just your company that exists in people’s minds. The whole industry your business operates in (or is breaking into) has a set of expectations, impressions and assumptions that you can’t directly control.

With these barriers in mind, what’s the best way to get into your customer’s minds and dominate your industry?

Be the Leader of Your Niche
The easiest way to define how your company appears in the market is by being the first one in a given industry. If you’re the first person playing the game, you can easily decide what the game is, and why you’re the best person to address the customer’s needs.

But most of us don’t have that luxury. Instead, we’re competing established brands and big companies who have bigger marketing budgets to spend than we do.

In other words, since you can’t embrace “brute force” marketing to outspend your competitors (and they’ve already established a place in the customer’s minds), you’ve got to be smarter with your marketing.

And that means you have to define what makes your company unique.

Compare and Contrast
Having established models to compare yourself to can be a blessing in disguise. Instead of using marketing to compete directly with your competitors on their terms, figure out a way to define yourself against them.

In other words, if you’re selling a new brand of detergent that’s in direct competition with the market leader, don’t advertise yourself in the market leader’s terms.

If the detergent market leader says, “We make clothes bright and colorful,” it’s not a good strategy to say “We make clothes even brighter and more colorful than brand X,” because brand X already has that idea captive in your market’s mind.

Instead, say something completely different. Pick a unique strength: “We’re the detergent for busy parents who just need to get laundry done,” or “We’re the fastest clean in town.”

Even better if you can directly contrast yourself with your competitor: “We’re like X detergent, but fast.” One-up your benefits with theirs: “Our customers understand it’s not about just being bright and colorful; it’s about that wonderful detergent smell.” The market that values smell over appearance will identify with your product and might make the switch.

This strategy works for anyone in a competitive market—whether you’re trying to clean clothes, sell cars or get people to come to your movie theater.

Don’t forget that at the end of the day, marketing is a battle of the minds. It’s more effective to carve out a space in your customer’s mind than to compete for a space your competitors already own.