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Our Products

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

Welcome to Total Graphics Management

Located in Houston, we are here to help you with your next printing project!

To place an order or get help with a new project, enter our online Customer Service Center. To download useful software and find helpful information, search our Resources & Support area. To learn more about us, browse through our Company Information section.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Enjoy your visit!

Take your project to the next level.

From business cards to banners, we're your single source provider for all printed material.

Marketing to Existing Customers

In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers. Instead, marketing continues as customers continue to buy the product or service. When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers. 

Consistently engaging current customers through marketing efforts will undoubtedly have a positive impact on business goals later on, including increasing revenue through the sales of additional products and services. So, we came up with a few ideas for how businesses can continue to market to existing customers.

 

1. Know the customers’ data.

The first step in marketing to existing customers is knowing their data. Who are your target customers? What do they buy? How much do they spend? How often do they shop? What motivates your customers to buy? Take advantage of a customer relationship management (CRM) system in order to better track customers’ data for the future. When you know your customers better, you’ll have an easier time connecting with them.

 

2. Stay top-of-mind.

After customers’ first purchase with the business, it can be easy for you to fall by the wayside without the proper marketing techniques. Instead, stay top-of-mind with existing customers by utilizing regular communication. Send customers print or email newsletters as an ongoing reminder about the business. Include discounts or coupons when applicable, or inform them of new products and services the business introduces. By continuing to market to current customers, you can stay top-of-mind for any future purchases they need.

 

3. Follow up post-sale.

For some businesses, a post-sale follow-up is the perfect way to market to existing customers. For B2B customers, service businesses or large purchase businesses, be sure to follow up with the customer at an appropriate time and see how things are going with the new product or service. For instance, a landscaping company might check in with a customer two weeks after the project and see how he or she is enjoying their new lawn. Intentionally following up and keeping in touch with customers is a great way to continue to market to them.

 

4. Ask for their opinions.

You could even market to existing customers by getting them involved and asking opinions on developing new products or services. Ask how they enjoyed their last experience with the business, and any new things they would add or change about the company and what it provides. Invite your customers “inside” the business by getting their input on new developments. Not only will customers feel more involved and engaged, but they will also create a stronger relationship and loyalty for the future.

 

5. Start a loyalty program.

Speaking of loyalty, one of the best ways to market to existing customers is through a customer loyalty program. Loyalty programs can work for almost any business. Customers can start out by receiving small rewards for smaller purchases, then move to bigger rewards the longer they stay with the company and the larger purchases they make. Keep your loyalty program simple and easy to understand, and customers will keep coming back time and time again because they feel valued.

While marketing might seem like it’s only for new clients, the most successful businesses integrate their marketing strategies throughout every level of customer. Use these tactics to continue to market to your existing customers and see how the business can grow.