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  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

Welcome to Total Graphics Management

Located in Houston, we are here to help you with your next printing project!

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5 Tips to Try for Effective Direct Mail Marketing

Colorful Mailboxes

Over the past few years, the term “marketing” has evolved to include new types of marketing we used to never think possible. One term, however, that has continued to have a lasting effect is direct mail marketing. If you think direct mail marketing is a thing of the past, think again.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips. Here are five tips to try for effective direct mail marketing.

1. Identify your prospects.
The first step in a direct mail marketing campaign is to identify who you want to send your pieces to and where they are going. This may sound simple, but can actually be one of the most complicated steps in the process.

Take some time to actually look through your lists of potential customers and who would be most interested in your product or service. Be sure to research information like demographics, purchasing behavior and lifestyle habits. Once you narrow down your target audience, your campaign will be more effective.

2. Decide on your design.
Next, decide on a visually-appealing design for your mailing piece. What size is it going to be? Is it going to include an envelope or be a simple post card? Are you going to use a lot of colors or be more neutral? Most importantly, how is the actual content of the piece going to stand out and catch consumers’ attention among all of the design work?

Look through any direct mail pieces you yourself have received to see what most attracts you. Try out a couple of different designs before choosing one you think could truly reach your target audience and draw them in.

3. Include a CTA.
One of the biggest problems most marketers face is a low return on investment. Oftentimes, this can be overcome by simply asking consumers for what you want. This is where the call to action (CTA) comes in.

A strong CTA tells the reader what they should do and when they should do it. For example, “Stop in today to check out our latest deals.” Be sure to include a CTA in your direct mail marketing pieces so you can get a strong return on the investment.

4. Be personal.
One strength direct mail marketing has is the potential to be personal with customers. Each customer and prospect is unique, and values feeling that way from businesses. Gather prospect data to personalize the campaign experience for potential consumers. Use names whenever applicable, offer exclusive promotions on items they may be interested in or even write a handwritten note. While you may not be able to completely alter each piece, even little personalized tweaks here and there can make a world of difference.

5. Measure your results.
Finally, be sure to measure your results post-direct mail marketing campaign. See how well your campaign did and how the return on investment turned out. Once you have a good measurement for how one campaign went, you can continue to use those results for future projects in new direct mail marketing pieces.

When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Direct mail marketing may not be the newest marketing tactic around, but its powerful impact speaks for itself.